In Bhutan, progress is measured not by wealth, but by well-being. This guiding philosophy, known as Gross National Happiness (GNH), was introduced in the 1970s by His Majesty the Fourth King, Jigme Singye Wangchuck.

His Majesty believed that true development must balance material progress with spiritual, emotional, and environmental well-being, and this vision still shapes Bhutan’s policies and way of life today.

As a traveller, you won’t just visit Bhutan, you’ll feel it. From untouched Himalayan landscapes to ancient monasteries humming with prayer, every moment here reflects a nation deeply rooted in balance, harmony, and inner peace.

Locals greet you with genuine warmth, and life flows at a pace that invites reflection, connection, and renewal.

Discover why Bhutan is known as the Land of Happiness with Happy Peak Tours— and return home with more than just memories.